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The Internet has had a profound effect on the Media and Entertainment Industry. While some traditional media companies have reacted with fear and uncertainty, other companies are embracing the Internet and adapting business models to ensure their success. For, example traditional one-to-many broadcasters such as TV and newspapers have evolved into platforms of participation where user content, pictures and discussions have become an integrate part of the offering to attract and maintain visitors.
At the same time, startups such as YouTube, Netflix, Twitter and Facebook have quickly emerged as new media heavyweights. With so many new players, competition for audience attention has intensified. And, the speed at which they must innovate and adapt is accelerating. MySQL and other open source products are proven technologies that give organizations the flexibility to innovate faster with less cost.
The BBC News website is one of the most popular news website in the world. The BBC News Live Stats system relies on MySQL to reveal which stories are generating the most interest in different regions of the world in real time.
CBS Interactive is a premier online content network for information and entertainment with more than 250 million people visiting its properties each month. CBS Interactive is using MySQL and open source technologies to improve their speed of innovation.
DirecTV is a broadcast satellite service provider with over 20 million customers. DirecTV relies on MySQL for its interactive TV application allowing users to navigate quickly to additional information they want in a one-screen environment.
The AP is one of the largest and most trusted sources of independent news. MySQL is the backbone of AP Hosted News which is used by approximately 600 affiliate newspapers and broadcasters.
thePlatform is a leading, fast-growing video management and publishing company for broadband, mobile and TV. To scale their Media Publishing System and reduce costs, thePlatform decided to deploy a scale-out database architecture and to migrate the application to MySQL.