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The telecom market is a highly competitive industry that is forcing organizations to look for ways to increase service revenue and reduce costs. An IMS (IP Multimedia Subsystem) architecture promises operators, service providers and equipment manufactures a new, more flexible platform for delivering value-added multimedia services much faster.
The first step in transitioning to an IMS architecture is to consolidate subscriber information into a single unified database, such as a HSS (Home Subscriber Service). Eliminating service-specific data silos and using a centralized subscriber database subscriber data helps companies to achieve the following benefits:
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“Performance is absolutely critical. The selected database would need to
initially handle the information of 7 to 8 million subscribers and to
subsequently scale to handle more than 50 million subscribers! MySQL
Cluster won the performance tests hands down and it fitted our needs
perfectly. The combination of accessing
the data in memory and backing it up on disk makes MySQL Cluster an ideal
solution for our subscriber database platform. Moreover, competing
alternatives offered inferior performance at a higher cost.”
Alain Chastagner Systems Manager Alcatel-Lucent |
Rather than duplicating subscriber information for each new service that gets introduced, a centralized subscriber database includes all the information for subscriber profiles and their per-subscriber service data. With a single logical database, provisioning needs to take place only once, using the same set of data. Not only does this enable service providers to deliver a new set of converged services faster, but the subscriber data can also be used by existing applications, such Operations Support Systems (OSS) and Business Support Systems (BSS).
Enabling service providers to provision new services faster results in higher subscriber ARPU. For example, new services such as Push to Talk (PTT), which is a direct one-to-one and one-to-many voice communication service, complements existing voice and messaging services and creates new opportunities for service providers to increase their average revenue per user (ARPU).
Transitioning to a centralized subscriber database helps service providers achieve a greater level of operational simplicity. A single logical subscriber database is much easier to maintain than multiple subscriber databases that are often deployed for each new service. As a result, service providers can significantly reduce the cost of administering and maintaining their network infrastructure
Having a centralized, real-time database of subscriber information is a necessary step towards creating a better customer experience. Telecoms must find ways to maximize throughput, as well as minimize operator's message latency to deliver on the promise of these real-time services. This benefits operators and service providers with triple and quadruple play offers which can include VoIP, broadband, mobile and IPTV. Also, it also delivers a more positive customers experience, resulting in more customer loyalty and less churn.
